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Mission

Our group’s mission is two-fold:

First, to inform and empower anglers with the message that they deserve to have a role in the decisions that guide the funding, managing and preservation of Alberta’ environment, public lands, fish and wildlife. 

Second, to inspire action from both the corporate sector and the general public that will ensure the protection and wellbeing of Alberta’s natural resources.

Above all, we exist to hold those responsible for the stewardship of our great province’s natural capital accountable for their actions and decisions, as they are accountable not only to this generation but those to come.